Services
How I can help
From audits and analytics to ongoing consulting, I help businesses make smarter decisions about their website.
Website audits. Whatever you're running.
Prioritised report, across any platform that runs most of the mid-to-large UK web.
What’s included
- A clear picture of your site's speed and performance.
- A check on how easily it's found in search.
- A review of how your content is structured.
- A platform-specific health check — any CMS.
- A summary for leaders, plus a full version for the team.
- Deliverable
- A clear, prioritised report and a PowerPoint presentation your team can actually use.
- Timeline
- 2–3 weeks
- Best for
- Any business that suspects their website isn't performing as well as it should — but isn't sure exactly where the problem lies.
Analytics & KPI frameworks
More data than you know what to do with, but still can't answer: is it actually working? I'll help you figure out what to measure and make sure the right things are being tracked.
What’s included
- A conversation to understand what your business actually needs to know.
- A simple set of metrics that tell you whether things are going well or not, no jargon.
- Tracking set up properly in the right tool for you. GA4 if it fits, but there are solid privacy-friendly alternatives that don't need a cookie banner.
- Clear instructions so your developer knows exactly what to do.
- A plan for keeping everything accurate over time.
- Deliverable
- Measurement framework document, tagging plan, and implementation guide. Plus a handover workshop so nothing gets lost in translation.
- Timeline
- 2–3 weeks
- Best for
- Any team that's swimming in data but still can't answer the question: is it working?
Custom analytics dashboards
A dashboard nobody opens is just a very expensive spreadsheet. Built around decisions, not data dumps.
What’s included
- Up front: what decision does each panel help someone make, and who?
- Clean visual hierarchy, one primary KPI per panel, with the right context around it.
- GA4, Looker Studio, or custom depending on your data sources and audience. Privacy-friendly tools like Plausible or Fathom work here too.
- Versioned, documented, and handed over properly. Not a black box.
- Access and sharing set up for your team, not the tool's defaults.
- Deliverable
- Working dashboard or dashboards, supporting documentation, and a handover session.
- Timeline
- 1–2 weeks
- Best for
- Teams who've got the data but not the right view on it.
Web consulting
Someone who knows the web, available when you need them. Whether that's ongoing support or help with something specific.
What’s included
- Help with the things that come up: migrations, pre-launch reviews, SEO fixes, or sense-checking a redesign.
- Straightforward advice. If the honest answer is "don't change anything", that's what you'll get.
- Deliverable
- Depends on what you need. Usually a clear write-up of recommendations and a call to talk it through.
- Timeline
- Rolling
- Best for
- Teams without a dedicated webmaster in-house, or ones that just want a second set of eyes.